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In 2011 VisitScotland commissioned research to learn more about consumer attitudes to wind farms and their effect on tourism. 80% of UK, and 83% of Scottish respondents stated that their decision about where to visit or where to stay on a UK holiday or short break would not be affected by the presence of a wind farm. See the full results here.

In 2011 VisitScotland commissioned research to learn more about consumer attitudes to wind farms and their effect on tourism.

2,000 interviews were undertaken with a nationally representative UK sample with a further 1,000 interviews conducted with a Scotland representative sample (both samples being asked very similar questions).

UK respondents were asked whether the presence of a wind farm would affect their decision about where to visit or where to stay on a UK holiday or short break. 80% stated their decision would not be affected. For the Scotland residents, 83% stated their decision would not be affected by the presence of a wind farm.

Respondents were also asked a series of 10 attitude statements about wind farms in the UK or in Scotland, and indicated the extent to which they agreed or disagreed on a 5 point scale from ‘Disagree Strongly’ to ‘Agree Strongly’.

Windfarm Consumer Research final_docUpdatedx